Pardot vs Marketing Cloud — How to Choose Wisely?

  • Is your company B2B or B2C?
  • How big is your business and how much information do you keep about your customers?
  • How are your sales cycles?
  • Do you usually close your deals in stores, on websites or through sales teams?
  • What communication channels would you like to cover with your marketing strategy?
  • Do you have a CRM?

Main characteristics of Pardot and Marketing Cloud


  • Positioned as a B2B marketing automation tool.
  • Pardot has a very intuitive and easy-to-use email marketing editor. It allows you to design your own templates in record time, upload a template you already have or choose between pre-defined templates.
  • Pardot stands out for its detailed Return on Investment (ROI) reports, which allows a more in-depth analysis of the impact of marketing on revenue.
  • Generation of high-level leads, allowing the creation of landing pages and forms quickly and with excellent designs. In addition, it has Pardot Einstein, its Artificial Intelligence solution that significantly increases effectiveness when reaching potential customers.
  • Very simple and functional lead management, with automated configuration of scoring, grading, tracking and nurturing processes. It even allows the configuration of notifications when potential customers are active on your site.

Marketing Cloud

  • A whole family of high-tech products aimed at generating great impact on B2C businesses. Mobile Studio, Email Studio, Web Studio, Social Studio, Advertising Studio, Journey Builder, and Content Builder.
  • Highly configurable; modules can be deployed according to your marketing needs.
  • Marketing Cloud is a platform that allows you to offer your customers a highly personalized or one-to-one experience, through multiple channels: mobile, mail, web, etc. Also, if you wish, you can reach countless clients with a single shipment.
  • It is capable of collecting data from multiple sources: CRM, points of sale and each point of contact with the client in general.
  • Marketing Cloud works as a data warehouse that integrates all customer information.

Main differences between Pardot and Marketing Cloud




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