Salesforce is a strategic tool for the growth and evolution of companies, but if it is not used to its maximum capability, it may lose its value. How to get the sales team to use Salesforce can become a real headache if you don’t know how to manage it well…

In April 2021, Salesforce decided to change its Community Cloud for a more modern service. The need to move over to the digital world has never been more imperative than in the current pandemic situation. Many companies have had to re-adapt their workflows, so Salesforce built an exciting alternative. This…

For many companies, the border between an excellent or poor customer experience is based on the quality of the field services they offer. Satisfied consumers will provide you with high ratings, they will trust your company and recommend you to others. …

Pardot is a marketing automation platform similar to Marketing Cloud except it’s designed specifically for B2B contexts. It’s built with ease of use in mind, but it doesn’t come at the cost of scale meaning that you can use it for any business regardless of size or industry. …

The time has come. Your business begins to ask questions, and the data you have collected has the answers. You need the information to help you make decisions and prevent requested reports from taking too long: What has been the total weekly income? Which region had the highest income? What…

Today, the world develops around information and communication technologies (ICT). These have transformed the way most sectors of society are managed. In this context, educational institutions have not been exempt from the challenge of keeping up with these advances. Primary, secondary, and other higher-level education organizations seek to renew themselves…

When we think of Einstein, it is hard not to associate the name with intelligence. This is why Salesforce Einstein is about intelligence; specifically, the artificial intelligence (AI) applied in the best CRM in the world. Salesforce Einstein can interpret a large amount of data, process the information derived from…

Salesforce is the world’s number one customer relationship management (CRM) platform. Nowadays, more than 150,000 companies use Salesforce to grow their businesses, which has made Salesforce administrator job profiles in high demand . In this article, we will talk about the Salesforce admin. We will answer the questions: What is…

Aside from Sales Cloud, Service Cloud, and Marketing Cloud, Salesforce also has a product designed specifically for nonprofit organizations — Nonprofit Cloud. Salesforce’s Nonprofit Cloud has revolutionized the way nonprofits support their causes and handle their data. It’s designed to help organizations better execute their mission and measure their impact…