Salesforce, the number 1 CRM platform in the world, has historically maintained a strong philanthropic policy. Since its inception, it laid the foundations that would guide its actions to adequately contribute to causes and non-profit organizations that need it. His 1–1–1 strategy serves this purpose. It offers: 1% of its…

If you want to enjoy the great benefits that Salesforce offers to your organization’s external and internal customers, please pay close attention. The process requires careful work with specialized personnel in various roles. These include Salesforce administrators and developers, who play a key role in creating, implementing, and maintaining these…

The Salesforce CRM platform, the world leader in customer relationship management, doesn’t stop at optimizing its performance. In this way, it extends the functionalities of Service Cloud with Einstein AI & Analytics, starting with the Enterprise edition. …

The world today is undergoing a process of extreme digitization that reaches all sectors and industries of society. Undoubtedly, the Covid-19 pandemic was an important catalyst for this digitization, but once the current epidemiological situation is overcome, the changes in the nature of business will not go back. …

Salesforce Sales dashboards are great tools for taking full advantage of CRM capabilities. The platform allows you to collect all the information about your company, structure reports, generate graphs, and create customizable panels to show key indicators. From these dashboards, the sales team and its managers can monitor the status…

As part of its strategic acquisition policy, Salesforce surprised the world with the billion-dollar acquisition of Slack Technologies Inc. In the words of Marc Benioff, President and CEO of Salesforce, “Together we’ll define the future of enterprise software, creating the digital HQ that enables every organization to deliver customer and…

Maintaining cordial relationships with clients is key to the success of a business, be it a large transnational or a small company. A strong, positive relationship generally leads to better sales and return rates. Therefore, the optimal management of customer relationships becomes a priority issue in today’s business world. Salesforce…

There are two types of systems whose implementation favors increased efficiency in the business processes of any company, these are: Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) systems. The first is oriented toward areas of sales, marketing, and customer service with the purpose of centralizing all customer…

Internet of Things (IoT) has become one of the most popular terms of the leading companies in the market in recent years. Why? Well, because IoT technology is strongly impacting the business world and expert leaders in customer services have realized its potential to optimize their business processes. The Internet…